Bharatmatrimony.com

R. Srinivasan ()
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R. Srinivasan: Indian Institute of Management (IIM) Bangalore, Professor of Strategy

Chapter 4 in Platform Business Models, 2025, pp 43-50 from Springer

Abstract: Abstract A hot and humid day in Chennai, India was not new in the month of March. However, Friday, March 29, 2013 was a very pleasant day with early evening showers and a gentle sea breeze. Inside his office facing the Bay of Bengal, Murugavel Janakiraman (Muruga) had little time to enjoy the small pleasantries that the Chennai weather had to offer. The financial year was ending through the weekend, and he had to answer a few questions to himself before he met the company’s top management team and investors. First on his mind was the extent of diversification of the group—had they diversified enough, or were their opportunities in the form of markets waiting for the BharatMatrimony.com type of platforms to transform them? What learning can BharatMatrimony.com consolidate and leverage across these markets? As he pondered, he was sure that his investors would support him in his efforts to develop the enterprise, chase new opportunities, and leverage the learning. However, he had to be absolutely sure of it himself.

Date: 2025
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DOI: 10.1007/978-981-95-5354-9_4

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