Mechanism Design and Auctions: Applications in OM

R. K. Amit ()
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R. K. Amit: Indian Institute of Technology Madras

Chapter Chapter 10 in Game Theory with Applications in Operations Management, 2024, pp 211-231 from Springer

Abstract: Abstract Advertising on the internet has reached another stratosphere since the beginning of this century. Unlike in the 1990s, advertisements are now handled by automated software systems. Online platforms generate value for advertisers by matching the content of the advertisement to the interests of the user on the platform.

Date: 2024
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DOI: 10.1007/978-981-99-4833-8_10

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