Gendered Preferences and One-Person Households

Jo M. Martins (), Farhat Yusuf () and David A. Swanson ()
Additional contact information
Jo M. Martins: Macquarie University, Department of Marketing and Management
Farhat Yusuf: Macquarie University, Department of Marketing and Management
David A. Swanson: University of California Riverside, Department of Sociology

Chapter Chapter 10 in Consumer Demographics and Behaviour, 2011, pp 151-168 from Springer

Abstract: Abstract The tenth chapter discusses a number of issues concerning gendered preferences. These include the embedded consumption characteristics of males and females arising from the roles they play in social and family contexts. This chapter also examines the rise of one-person households. To minimise the effects of embedded gender roles on consumption preferences, the chapter examines allocative and progressive preferences of male and female one-person households in two countries: United States and Australia. It reviews male and female allocations for different commodity groups in these two countries, and ownership of big-ticket items (housing and motor vehicles) in the United States. It highlights differences in the allocation for the consumption of major types of generic commodities between the two sexes and also in their progression as their income and expenditure levels rise. In view of the differential mortality between males and females in the two countries, the analysis also looks at commodity preferences over the life-cycle of males and females. It identifies generic product preferences of the two sexes during different phases of the life cycle. Finally, it identifies common traits of gendered consumer behaviour.

Keywords: Consumer Behaviour; Alcoholic Beverage; Personal Care; Household Expenditure; Home Ownership (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:ssdmcp:978-94-007-1855-5_10

Ordering information: This item can be ordered from
http://www.springer.com/9789400718555

DOI: 10.1007/978-94-007-1855-5_10

Access Statistics for this chapter

More chapters in The Springer Series on Demographic Methods and Population Analysis from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().