Demographic Perspectives on Consumer Behaviour and Implications for the Future

Jo M. Martins (), Farhat Yusuf () and David A. Swanson ()
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Jo M. Martins: Macquarie University, Department of Marketing and Management
Farhat Yusuf: Macquarie University, Department of Marketing and Management
David A. Swanson: University of California Riverside, Department of Sociology

Chapter Chapter 12 in Consumer Demographics and Behaviour, 2011, pp 197-208 from Springer

Abstract: Abstract This chapter draws on generic propositions from the previous eleven chapters concerned with demographic factors and consumer behaviour. These deal with the importance of the demographic transition and household purchasing power in global markets. They also lead to the importance of income distribution and its inequality in consumption progression for given generic commodity groups. It shows the importance of the life cycle in examining consumer preferences in the light of changes in household income and life styles. It looks at age as a factor in market segmentation for given products and its effect on preference for some commodities. It gives insights into gendered preferences for given commodities of one-person households. It examines the implications of demographic bonuses and emerging markets for given commodities and demographic deficits and their constraints on some markets. Finally, it reviews the importance of demographic dynamics and future market challenges.

Keywords: High Income Country; Consumer Behaviour; Household Consumption; Demographic Transition; Purchase Power Parity (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:ssdmcp:978-94-007-1855-5_12

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DOI: 10.1007/978-94-007-1855-5_12

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