Age, Preferences and Market Segmentation

Jo M. Martins (), Farhat Yusuf () and David A. Swanson ()
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Jo M. Martins: Macquarie University, Department of Marketing and Management
Farhat Yusuf: Macquarie University, Department of Marketing and Management
David A. Swanson: University of California Riverside, Department of Sociology

Chapter Chapter 9 in Consumer Demographics and Behaviour, 2011, pp 133-150 from Springer

Abstract: Abstract The ninth chapter examines reinforcing and socioeconomic factors during the life cycle that influence consumer priorities and preferences. It reviews the concepts of largest and best customers in the context of age segments. It introduces concepts and measures of preferences for different types of commodities as the age of the household head changes. It shows the results of age-preference analyses for seven selected countries. This allows for the identification of commodities preferred by households headed by young, middle aged and seniors. It illustrates how consumer priorities and preferences change during the life cycle. It assesses the effect of household size during the various stages of the life-cycle on household expenditure levels. It draws some generic propositions from the seven-country analyses.

Keywords: Household Head; Alcoholic Beverage; Household Expenditure; Dependent Child; Large Customer (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:ssdmcp:978-94-007-1855-5_9

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DOI: 10.1007/978-94-007-1855-5_9

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