Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms

Carlos Martin-Rios (), Eva Parga-Dans () and Susana Pasamar ()
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Carlos Martin-Rios: HES-SO University of Applied Sciences and Arts Western Switzerland
Eva Parga-Dans: University of A Coruña
Susana Pasamar: Universidad Pablo de Olavide

Service Business, 2019, vol. 13, issue 4, No 4, 695-713

Abstract: Abstract As a key part of their professionalization process, creative industries (CIs) including private or contract archaeological firms (AFs) increasingly rely on bundles of technological (product/service and process) and non-technological (organizational) innovation activities. Adopting a complementarity perspective, the study clarifies how technological and non-technological innovation initiatives are combined in an intertwined way. Drawing on a sample of 217 AFs, this study examines and uncovers synergies between innovation strategy and innovation practices and the further effects on innovation performance in AFs. Specifically, results show that successful AFs combine multidimensional service, process, and organizational innovations to generate higher innovation performance.

Keywords: Innovation strategy; Innovation practices; Complementarity; Technological innovation; Non-technological innovation; Innovation performance; Creative industries; Archaeological firms (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11628-019-00401-9

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