Why do individuals word-of-mouth destinations they never visited?

Wee-Kheng Tan () and Ching-Hsiang Lin
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Wee-Kheng Tan: National Sun Yat-Sen University
Ching-Hsiang Lin: National Sun Yat-Sen University

Service Business, 2021, vol. 15, issue 1, No 6, 149 pages

Abstract: Abstract This study investigates the insufficiently researched issue of individuals who have not visited a destination recommending it to others via traditional word-of-mouth (tWOM) and electronic WOM on social networking sites (sWOM). Leisure constraints (lack of interest, time, companion, and money) are analyzed as possible predictors of WOM recommendations. Partial least squares analysis on data from 355 individuals who have never visited London (196 and 159 under tWOM and sWOM scenarios, respectively) shows leisure constraints exhibit restraining (with lack of interest contributing negatively to sWOM recommendations) and enabling (with lack of time contributing positively to tWOM recommendations) potential as recommendation motivators.

Keywords: Traditional word-of-mouth; Social word-of-mouth; Leisure constraints; Word-of-mouth recommendation intention; Tourist destination (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11628-021-00436-x

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