A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization

Diogo Pombo () and Mário Franco ()
Additional contact information
Diogo Pombo: University of Beira Interior
Mário Franco: University of Beira Interior

Service Business, 2023, vol. 17, issue 2, No 4, 529-555

Abstract: Abstract This study aims to understand the role of strategic alliances in successful SME servitization. A qualitative approach was adopted, elaborating a script for semi-structured interviews to be applied to some SMEs. Based on content analysis and using NVivo software, it is concluded that servitization and alliances are two strategies that are connected, with a complementary relation, through the share of resources and knowledge, creating competitive advantages and adding value to business models, while also improving the final client’s experience. This study intends to contribute more insights to provide SME owners–managers with the results of combining the two strategies analysed here.

Keywords: Servitization; Strategic alliances; SME; Motives (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1007/s11628-023-00530-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:svcbiz:v:17:y:2023:i:2:d:10.1007_s11628-023-00530-2

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/11628

DOI: 10.1007/s11628-023-00530-2

Access Statistics for this article

Service Business is currently edited by S.M. Lee and J. Millet Roig

More articles in Service Business from Springer, Pan-Pacific Business Association
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().