Towards becoming a service-dominant enterprise: an actor engagement perspective

Hsin-Hui Chou (), Chao-Chin Huang () and Pei-Yun Tu ()
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Hsin-Hui Chou: National Cheng Kung University (NCKU)
Chao-Chin Huang: National Pingtung University of Science and Technology (NPUST)
Pei-Yun Tu: National Cheng Kung University (NCKU)

Service Business, 2023, vol. 17, issue 2, No 7, 607-632

Abstract: Abstract Service-dominant logic (SDL) has become an important thinking, in which service fuels growth of the firm. However, existing evidence offers little explanation of how service emerges as dominant logic. This paper investigates how a firm evolves to become an SDL enterprise. Drawing on theoretical notions of SDL and actor engagement, a case study of Homekoo is performed. The findings show that “service mindset” is the key that drives a firm to embrace SDL, and that technology can act as a “boundary spanner” to coordinate value co-creation practices across different levels, which enhances existing knowledge of actor-to-actor (A2A) interaction.

Keywords: Service-dominant logic (SDL); Resource integration; Actor engagement; Non-human; Value co-creation; Case study (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s11628-023-00532-0

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