Segmenting travellers of luxury destinations in a post-pandemic era

Nazia Nabi ()
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Nazia Nabi: Central Queensland University

Service Business, 2023, vol. 17, issue 3, No 5, 747-770

Abstract: Abstract The purpose of this study is to adopt a segmentation approach in order to classify travellers who intend to travel to luxury destinations in the post-pandemic era. Four distinct Australian segments (with n = 481) were identified based on generational cohorts through two-step cluster analysis and analysis of variance tests. The findings exhibit how consumers differ in their perception of values and risks, and their price consciousness in their travel decision-making process. This study makes a novel contribution to the luxury tourism body of knowledge and provides important implications for tourism marketers.

Keywords: Market segmentation approach; Perceived consumption values; Perceived risks; Price consciousness (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s11628-023-00541-z

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