Leveraging AI in arts: a case study of music creating venture EnterArts

Suk-Ki Hong () and Hong-Hee Lee ()
Additional contact information
Suk-Ki Hong: Dankook University
Hong-Hee Lee: St. Mary’s University

Service Business, 2025, vol. 19, issue 2, No 2, 16 pages

Abstract: Abstract Artificial intelligence (AI) has revolutionized the way service organizations provide new and additional value to the customer. This paper examines innovative AI applications in arts, especially in music creation through a case study of EnterArts, an innovative venture firm in South Korea which specializes in the creation and consumption of music. EnterArts democratizes the production of music and challenges the traditional model of music creation through allowing novice users to create personalized music. Strategic innovations of EnterArts include the introduction of blockchain for non-fungible tokens (NFTs), metaverse collaborations, and educational partnerships. EnterArts serves as a model for using AI to redefine music, providing insights for organizations that are interested in creative service innovation in the wide-open realm of arts.

Keywords: Artificial intelligence (AI); AI music; EnterArts; Music democratization; User-created music; Convergence strategy (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s11628-025-00586-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:svcbiz:v:19:y:2025:i:2:d:10.1007_s11628-025-00586-2

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/11628

DOI: 10.1007/s11628-025-00586-2

Access Statistics for this article

Service Business is currently edited by S.M. Lee and J. Millet Roig

More articles in Service Business from Springer, Pan-Pacific Business Association
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().