Customer interaction in environmental innovation: the case of cloth diaper laundering

Jesús Brío, Esteban Fernández and Beatriz Junquera ()

Service Business, 2007, vol. 1, issue 2, 158 pages

Abstract: The aim of this paper is to illustrate the capability of a customer of a service business to act as a co-manufacturer. Thus, the customer becomes a key element in simultaneously improving environmental performance and competitiveness, in both the environmental dimension as well as in other dimensions. To this end, we have analyzed the case of the Dydee Company. In order to address the root of the environmental issues, certain procedures were used to change the customers’ habits. This option turned out to be much more efficient and less risky than its alternatives. The challenge laid in getting the customers, once informed, to be willing to modify such a personal and delicate task. Copyright Springer-Verlag 2007

Keywords: Environmental innovation; Service; Customer; Laundering company; Environmental performance; Competitiveness (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11628-006-0011-x

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