ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom

Hwanyoung Kim (), Sunran Jeon () and Jongheon Kim ()

Service Business, 2008, vol. 2, issue 4, 287-301

Abstract: An application service provider (ASP) is a business model providing information technology (IT)-enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: cost and time impact, maintenance impact, and security risks. Copyright Springer-Verlag 2008

Keywords: Application service provider (ASP); Perceived benefits; Customer satisfaction (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s11628-008-0044-4

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