Strategic implications of the open-market paradigm under digital convergence: the case of small business C2C

Sunran Jeon (), So Park () and L. Digman ()

Service Business, 2008, vol. 2, issue 4, 334 pages

Abstract: This article presents the open-market paradigm in the context of digital convergence and proposes strategic directions for open-market participants. Although not a new phenomenon, open market has become the most popular e-business model, linking millions of buyer and seller individuals (Customer to Customer: C2C). This article examines the drivers of digital convergence that enable the open-market paradigm and conducts industry and Blue Ocean analyses for open-market business. Finally, a real-world application—the Cyworld market of Korea—is presented as an illustrative example. Copyright Springer-Verlag 2008

Keywords: Customer to Customer (C2C); Open-market; Business strategy; Blue Ocean analysis; Case study (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11628-008-0047-1

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