Web 2.0 service adoption and entrepreneurial orientation

Seongbae Lim (), Silvana Trimi () and Hong-Hee Lee ()

Service Business, 2010, vol. 4, issue 3, 197-207

Abstract: The purpose of this study is to investigate the relationship between Web 2.0 service adoption and entrepreneurial orientation (EO). For this purpose, this article conducted multivariate analysis of variance (MANOVA) using Web 2.0 service adoption groups (high and low adopters) as an independent variable and EO as dependent variable, measured with four variables: innovativeness, risk taking, autonomy, and competitive aggressiveness. The results show that there are significant differences in EO, overall and for each dimension, between the two groups (high adopters/low adopters of Web 2.0). High adopters of Web 2.0 have a stronger EO in terms of all the four of the individual EO dimensions. Copyright Springer-Verlag 2010

Keywords: Web 2.0; Service adoption; Entrepreneurial orientation; Social networking; Innovativeness (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s11628-010-0097-z

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