The development of new higher education courses

Emerson Mainardes, Maria Silva () and Maria Souza Domingues ()

Service Business, 2010, vol. 4, issue 3, 288 pages

Abstract: The main objective of this study was to present a proposal for a model explaining the construction of a new higher education course to be offered to the market. Having quite a limited theoretical basis and with few investigations dealing with innovation in educational services, a case study was made to help in construction of the model. The case study, supported by studies found and adaptation of innovation in services to the educational sector, made construction of the model possible, and this is divided in three stages: antecedents, development, and implementation of the new higher education course. The proposed model can be useful for managers of higher education institutes when they decide to put new courses on the market. As for the academic field, the study presented attempts to clarify the phenomenon, as well as showing the need for further research into the subject. Copyright Springer-Verlag 2010

Keywords: Innovation in services; Educational services; Higher education courses; Development of new services; Higher education; Academic administration (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11628-010-0095-1

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