The relationship between strategic type and new service development competence: a study of Chinese knowledge intensive business services

Shunzhong Liu ()

Service Business, 2012, vol. 6, issue 2, 157-175

Abstract: Using the strategic orientation concept of Miles and Snow, the present study aims to test if differences in levels of new service development (NSD) competence exist between prospectors, analyzers, defenders, and reactors. Results from 192 Chinese knowledge intensive business service firms indicate that NSD competence varies in the relation to the firm’s strategic orientation. Prospectors and defenders have higher NSD competence than analyzers. Reactors have lower new service development competence than prospectors, defenders, and analyzers. Copyright Springer-Verlag 2012

Keywords: Strategic management; Operation management; New service development competence; Knowledge intensive business services; Strategic type (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11628-011-0122-x

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