Finding the crucial factors for sustainable development of rural-based tourist destinations: using Nanzhuang, Taiwan as a case study

Wee-Kheng Tan (), Wei-Cheng Liu and Yu-Ning Hu

Service Business, 2013, vol. 7, issue 4, 623-640

Abstract: This paper aims to reveal the factors which are crucial for the sustainable development of rural-based tourist destination. This paper is possibly one of the few studies which apply rough sets theory (RST) analysis in destination image identification. Using Nanzhuang as a case study, this paper shows that RST analysis can identify the defining image attributes or attractors of a destination. RST analysis confirms the attractors that “pull” tourists to Nanzhuang are rural-tourism-related. RST decision rules reveal how an attribute single-handedly or a handful of attributes influence overall satisfaction. It also provides useful ideas on sustainable development of the destination. Copyright Springer-Verlag Berlin Heidelberg 2013

Keywords: Destination image; Rural tourism; Sustainable development; Rough sets theory analysis; Nanzhuang; Taiwan (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11628-012-0178-2

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