Developing Gamcheon Cultural Village as a tourist destination through co-creation

Soon-Goo Hong () and Hyun-Mi Lee ()

Service Business, 2015, vol. 9, issue 4, 749-769

Abstract: Co-creation refers to the process of collaborative creation of new values by stakeholders together. Co-creation strategies can be utilized not only in business organizations but also by local communities. The objective of this study is to apply the co-creation approach to activate residents’ participation for developing shared goals in a real-world situation involving the Gamcheon Culture Village Regeneration Project in Korea. To this end, a combination of literature review and qualitative data collected through in-depth interviews with regional residents, public officials, and experts was undertaken using grounded theory. Based on the results of the analysis, an activation plan for co-creation was suggested along with a model for expanding residents’ participation in the project. This study contributes to the accumulated knowledge in the area of co-creation. It also provides actual demonstration of how the co-creation process works in a real-world situation. Copyright Springer-Verlag Berlin Heidelberg 2015

Keywords: Co-creation; Grounded theory; Stakeholder participation; Gamcheon Culture Village (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://hdl.handle.net/10.1007/s11628-014-0252-z (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:svcbiz:v:9:y:2015:i:4:p:749-769

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/11628

DOI: 10.1007/s11628-014-0252-z

Access Statistics for this article

Service Business is currently edited by S.M. Lee and J. Millet Roig

More articles in Service Business from Springer, Pan-Pacific Business Association
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().