Innovators’ Market Game: Communication with and for Innovative Thinking

Yukio Ohsawa () and Yoko Nishihara ()
Additional contact information
Yukio Ohsawa: The University of Tokyo
Yoko Nishihara: The University of Tokyo

Chapter Chapter 6 in Innovators' Marketplace, 2012, pp 97-112 from Springer

Abstract: Abstract In this chapter, we introduce a board game called the Innovators’ Market Game (IMG). This game provides players with a communication space for thinking up innovative ideas, which they create by combining existing products, services, business ideas, and so on. They not only obtain new ideas but also evaluate the quality of each idea. Three types of players – inventors, investors, and consumers – discuss whether or not the new ideas are of value in the marketplace. This has typically been considered a difficult task, but in the game, the players find they are enjoying themselves as they work through the processes and eventually create feasible ideas. IMG has already been used by business people, students, researchers, and academic faculty members to produce innovative ideas, some of which are currently in the pre-production stage.

Keywords: Stock Price; Innovative Idea; Game Board; Communication Space; Market Game (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:undchp:978-3-642-25480-2_6

Ordering information: This item can be ordered from
http://www.springer.com/9783642254802

DOI: 10.1007/978-3-642-25480-2_6

Access Statistics for this chapter

More chapters in Understanding Innovation from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().