Evidence-Based Guidelines for Innovators’ Marketplace

Yukio Ohsawa (ohsawa@sys.t.u-tokyo.ac.jp) and Yoko Nishihara (nishihara@sys.t.u-tokyo.ac.jp)
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Yukio Ohsawa: The University of Tokyo
Yoko Nishihara: The University of Tokyo

Chapter Chapter 7 in Innovators' Marketplace, 2012, pp 113-126 from Springer

Abstract: Abstract We have tested out the Innovators’ Market Game using several different types of players. For example, in some games, all the players were from our School of Engineering (The University of Tokyo), while in others, the players consisted of students from across multiple disciplines (engineering, economics, law, etc.), or business people from multiple sections of a company (research, product design/development, marketing, etc.). We also tried open games where students and business people joined anonymously.

Keywords: Business People; Game Board; Cognitive Empathy; Market Game; Combine Idea (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-642-25480-2_7

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