Effect of Recruiting Candidate Relationship Management Systems on Employee Productivity in Commercial Banks in Kenya

Edith Opetu Odipo, Juliana Mutinda and Dishon Munuhe Wanjere

Journal of Accounting and Finance in Emerging Economies, 2025, vol. 11, issue 3, 381-398

Abstract: Purpose: To determine the effect of recruiting Candidate Relationship Management systems on employee productivity in commercial banks in KenyaDesign/Methodology/Approach: This study adopted explanatory research design. Target population comprised of directors and managers from the 42 banks in Kenya, totaling to 126.Census survey was applied because of the small target population. The research used structured questionnaires as the chosen method of data collection. The study used 10% of the target population for piloting and thus, 12 respondents were used. Cronbach Alpha coefficient of 0.7 was used as a measure of the internal consistency of items in the questionnaire. Content and construct validity was obtained with the help of the supervisors and the experts who counterchecked the questionnaire. Data was analyzed using SPSS version 24 where inferential statistics and descriptive statistics were presented in tables and figures. The descriptive statistics including frequencies, percentages, mean and standard deviation was used. Inferential analysis used was in form of correlation analysis and regression analysis.Implications/Originality/Value: The results were that recruiting candidate relationship management systems was a significant predictor of employee productivity (r = 0.469, p-value =0.000 < 0.05, t-statistic= 8.718). The study recommends that relationship management when recruiting candidates was essential and therefore commercial banks should ensure its workforce has well positioned skills in managing interactions and storing candidates’ profiles.

Keywords: Recruiting Candidate; Relationship Management systems; Employee productivity; Commercial banks (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:src:jafeec:v:11:y:2025:i:3:p:381-398

DOI: 10.26710/jafee.v11i3.3472

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