Streaming ahead: technological innovations redefining new product development in the entertainment industry

Denisa Iliescu () and Alexandra Ioanid ()
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Denisa Iliescu: Politehnica University of Bucharest, Romania
Alexandra Ioanid: Politehnica University of Bucharest, Romania

Entrepreneurship and Sustainability Issues, 2024, vol. 11, issue 3, 227-237

Abstract: This article delves into the dynamic intersection of technology and innovation within the streaming industry, offering a comprehensive analysis of the evolving landscape of content creation, delivery, and consumption. By scrutinizing the integration of cutting-edge technologies such as artificial intelligence, augmented and virtual reality, and blockchain, the article elucidates how these innovations are revolutionizing the viewer experience. Additionally, exploring emerging trends, including metaverse integration and the increasing demand for live and interactive content, provides critical insights for industry practitioners. As the industry grapples with content overload and the intricacies of revenue models, this article propounds strategic considerations for navigating the evolving streaming landscape. Ultimately, this comprehensive examination illuminates the future trajectory of the streaming industry and underscores the imperative for innovative adaptation.

Keywords: streaming technology; innovation; content personalization; metaverse integration; monetization models (search for similar items in EconPapers)
JEL-codes: M10 M21 O30 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:11:y:2024:i:3:p:227-237

DOI: 10.9770/jesi.2024.11.3(15)

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