Business organization creativity – a key indicator of innovation readiness

Miglena Angelova ()
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Miglena Angelova: University of National and World Economy, Bulgaria

Entrepreneurship and Sustainability Issues, 2024, vol. 12, issue 2, 10-30

Abstract: Organizational creativity is a key prerequisite for an effective company innovation policy. The overall innovation policy necessari-ly includes the attraction of creative employees to support the process of creating new products and services. At the same time, attracting and employing creative employees is a first but insufficient condition for obtaining a good level of organizational crea-tivity. To be effective, these creative experts also have to be motivated, which now requires much deeper attention and overall policy from the organization's management. We studied the level of individual, team and organizational creativity among 384 employees that represent 71 companies in all economic sectors. Our findings clearly state that there is a difference between levels of individual, team and organizational creativity at the company. Employees do not reveal their full creative potential, as the main reason for that is lack of proper motivation and organizational support. Other barriers to creativity are also lack of good atmosphere, lack of confidence and transparency, lack of overall supportive organizational policy and excessive hierarchy and authoritarianism. At the same time, employees tend to define themselves as creative and the organizational management has to provide special and comprehensive policy to improve the level of organizational effectiveness of creativity.

Keywords: creativity; organizational creativity; competitive advantage; innovations (search for similar items in EconPapers)
JEL-codes: M21 M51 O31 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:12:y:2024:i:2:p:10-30

DOI: 10.9770/x8527586243

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