Bridging expectations: exploring employee and employer attitudes towards HR digitalization

Miglena Angelova (), Rima Tamošiūnienė () and Stanimir Stamatev ()
Additional contact information
Miglena Angelova: University of National and World Economy, Bulgaria
Rima Tamošiūnienė: Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania
Stanimir Stamatev: University of National and World Economy, Bulgaria

Entrepreneurship and Sustainability Issues, 2025, vol. 12, issue 3, 189-204

Abstract: The purpose of the present study was to reveal workers' and employers' attitudes and expectations when introducing new technologies for human resource (HR) management needs using ample primary data collected in Bulgaria. Our findings unequivocally showed that employees demonstrate, in general, trust in the latest technologies and Artificial Intelligence in the field of human resources. The paramount trust is in these systems' career development decisions, followed by rewards and incentives. Despite the demonstrated initial trust in the capacity of these new technologies in several crucial HR processes, such as recruitment and career development, when it comes to the overall evaluation of work performance, employees prefer human decisions based on the collected from the system information. At the same time, employers have two significant challenges in implementing new technologies and AI in HRM – high costs and concerns with the cyber security of personal sensitive data. However, the decision to further AI integration in HRM remains purely financial for most employers.

Keywords: digitalization; business organization; human resource management; Bulgaria (search for similar items in EconPapers)
JEL-codes: M10 M50 O15 (search for similar items in EconPapers)
Date: 2025
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://jssidoi.org/jesi/uploads/articles/47/Angel ... R_digitalization.pdf (application/pdf)
https://jssidoi.org/jesi/article/1286 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:12:y:2025:i:3:p:189-204

DOI: 10.9770/j4528558843

Access Statistics for this article

Entrepreneurship and Sustainability Issues is currently edited by Manuela Tvaronaviciene

More articles in Entrepreneurship and Sustainability Issues from VsI Entrepreneurship and Sustainability Center
Bibliographic data for series maintained by Manuela Tvaronaviciene ().