Nertwork Social Responsability

Antonella Zucchella ()
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Antonella Zucchella: University of Pavia

Symphonya. Emerging Issues in Management, 2007, issue 2 Ethics in Global Supply Chains

Abstract: The value proposition of the firm to its market is not merely the result of 'value extraction' across the world, by exploiting local resources and capabilities, but for a growing number of firms is a blend of value and values proposition, based on socially responsive behaviour. A values chain shift the emphasis from the practice of corporate social responsibility to the one of network social responsibility. Coordination of the network value chain is not just a matter of improving business performance, but it turns into a strategic matter of guaranteeing to final customers the respect of their expectations, including social responsibility issues.

Keywords: Network Social Responsibility; Global Values Chains; Network Governance; Network Management; Corporate Social Responsibility; Ethics; Global Markets DOI: http://dx.doi.org/10.4468/2007.2.07zucchella (search for similar items in EconPapers)
Date: 2007
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