Market-Driven Management in Fashion and Luxury Industries

Fabrizio Mosca ()
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Fabrizio Mosca: University of Turin

Symphonya. Emerging Issues in Management, 2008, issue 1 Market-Driven Management and Global Markets - 1

Abstract: The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.

Keywords: Market-Driven Management; Global Markets; Fashion and Luxury Industries; Brand Equity DOI: http://dx.doi.org/10.4468/2008.1.06mosca (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (1)

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