Market-Driven Management and Intangible Assets in Global Television Set Manufacturers

Patrizia Silvestrelli ()
Additional contact information
Patrizia Silvestrelli: University of Macerata
Authors registered in the RePEc Author Service: Niccolo' Gordini

Symphonya. Emerging Issues in Management, 2010, issue 2 Intangible Assets & Global Competition

Abstract: The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.

Keywords: Television set industry; Market Driven Management; Competitiveness; Intangible Assets DOI:http://dx.doi.org/10.4468/2010.2.07silvestrelli (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://symphonya.unicusano.it/article/view/2010.2.07silvestrelli First version, 2010 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sym:journl:154:y:2010:i:2

Access Statistics for this article

Symphonya. Emerging Issues in Management is currently edited by Silvio M. Brondoni

More articles in Symphonya. Emerging Issues in Management from Niccolò Cusano University Via Don Carlo Gnocchi, 3 00166 - Roma - Italy.
Bibliographic data for series maintained by Silvio M. Brondoni ().