Market-Driven Management: A Critical Literature Review

Niccolo' Gordini

Symphonya. Emerging Issues in Management, 2010, issue 2 Intangible Assets & Global Competition

Abstract: In global markets corporations adopt a market-driven approach which takes the form of careful monitoring of the competition and skill in understanding the market, the operators who work on it, their key characteristics and their products, in order to choose the most suitable course of action, thanks to better and faster understanding of what is being achieved in the extended market space. The paper provides a critical review of the main literature on market-driven management, analysing its evolution from Japan to the USA and Europe.

Keywords: Market-Driven Management; Critical Literature Review; Global Competition; Competitive Advantage DOI:http://dx.doi.org/10.4468/2010.2.08gordini (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://symphonya.unicusano.it/article/view/2010.2.08gordini First version, 2010 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sym:journl:155:y:2010:i:2

Access Statistics for this article

Symphonya. Emerging Issues in Management is currently edited by Silvio M. Brondoni

More articles in Symphonya. Emerging Issues in Management from Niccolò Cusano University Via Don Carlo Gnocchi, 3 00166 - Roma - Italy.
Bibliographic data for series maintained by Silvio M. Brondoni ().