Customizing Prices in Online Markets

Werner Reinartz

Symphonya. Emerging Issues in Management, 2002, issue 1 Market-Space Management

Abstract: Dynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good. Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to end consumers based on a discriminatory variable. Internet technology will serve as a great enabling tool for making dynamic pricing accessible to many industries

Keywords: Online Markets; Customizing Prices; Customization; Market Segmentation; Cost of Segmenting; Cost of Policing; Dynamic Pricing DOI:http://dx.doi.org/10.4468/2002.1.05reinartz (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (6)

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