Changing Identities. From DiverseyLever to JohnsonDiversey: a Case of Cultural Integration

Liberato Angellotti, Luciano Cerrone, Claudia Piccardo and Giuseppe Varchetta
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Liberato Angellotti: Management Consultant
Luciano Cerrone: Human Resource Manager, JohnsonDiversey Italia Spa
Claudia Piccardo: University of Turin
Giuseppe Varchetta: Psychosocioanalyst, Management Consultant, Professor of Adults Education, University of Milan-Bicocca

Symphonya. Emerging Issues in Management, 2002, issue 2 Corporate Culture and Market Complexity

Abstract: The Diversey acquisition from the Unilever group was official the 1st April 1996. The final aim of this operation consisted in a merger between the new acquired company and Industrial Lever to create a new world leader reality in the industrial cleaning field. An acquisition process is in every case a complex event that generates a wide relational phenomenology. Two companies that work as competitors in a national market, through a 'far' decision of acquisition, a result of global strategies, have to start a strategic-organisational process of merger. All the acquisition and merger processes find the existence of a cultural problematic, that is linked to the identity processes of the implicated collective subjects.

Keywords: Corporate Culture; Management; Global Competition; Cultural Integration; Merger and Acquisition; The DiverseyLever Merger DOI:http://dx.doi.org/10.4468/2002.2.08angellotti.cerrone.piccardo.varchetta (search for similar items in EconPapers)
Date: 2002
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