Professional Football, Stadiums and Global Markets

Giuseppe Cappiello ()
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Giuseppe Cappiello: University of Bologna

Symphonya. Emerging Issues in Management, 2004, issue 2 Sport Management and Global Markets

Abstract: The world of sport, as an economic phenomenon, is an array of extremely complex elements. In this context, professional football clubs are amongst the best-known entities to the general public. Clubs are where the interests of media, sponsors and all others involved are concentrated most. In conditions of over-supply and globalisation, professional football clubs must try to maximise returns on connections with fans (fan value) 'seven days out of seven', or give value to fans identifying a market-driven management of the offering presented.

Keywords: Sport Management; Professional Football; Football Club Revenues; Football Ticket Prices; Global Markets. DOI: http://dx.doi.org/10.4468/2004.2.07cappiello (search for similar items in EconPapers)
Date: 2004
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