Price Policies, Over-Supply and Demand Bubbles

Giuseppe Cappiello ()
Additional contact information
Giuseppe Cappiello: University of Bologna

Symphonya. Emerging Issues in Management, 2005, issue 2 Over-Supply and Global Markets - 2

Abstract: In the current conditions of over-supply, firms are paying high attention to pricing decisions in order to defend their competitive positioning. Modern pricing strategies are able to take into account changed market conditions or, in other words, demand characterised by strong volatility and non loyal behaviour flanking known loyalty mechanisms. Moreover, suppliers are also looking for innovative formulas to determine the exchange relationship with the customer and price is increasingly seen as a 'catalyser' of continuously changing offers in relation to market conditions (demand bubble).

Keywords: Global Markets, Marketing; Price Policies; Over-Supply; Demand Bubbles DOI: http://dx.doi.org/10.4468/2005.2.06cappiello (search for similar items in EconPapers)
Date: 2005
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://symphonya.unicusano.it/article/view/2005.2.06cappiello First version, 2005 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sym:journl:79:y:2005:i:2

Access Statistics for this article

Symphonya. Emerging Issues in Management is currently edited by Silvio M. Brondoni

More articles in Symphonya. Emerging Issues in Management from Niccolò Cusano University Via Don Carlo Gnocchi, 3 00166 - Roma - Italy.
Bibliographic data for series maintained by Silvio M. Brondoni ().