Drip irrigation in Bengaluru: evaluating gender’s moderating effect on the intention to adopt drip irrigation

Marius Michels and Oliver Mußhoff

Applied Economics Letters, 2025, vol. 32, issue 12, 1808-1812

Abstract: This study investigates the intention to adopt drip irrigation in Bengaluru, India, in the year 2022, by applying the Technology Acceptance Model and incorporating gender as a moderator variable. We gathered responses from 280 farm households. The results reveal an opportunity to increase widespread adoption. The constructs ‘Perceived Usefulness’ and ‘Perceived Ease of Use’ have a statistically significant influence on ‘Intention to Use’, while gender moderates these relationships. The results highlight potential pathways for strategic interventions, policy-making, and technology dissemination advancing sustainable agricultural practices.

Date: 2025
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DOI: 10.1080/13504851.2024.2328725

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