'Size revolution': the industrial foundations of the Italian clothing business

Elisabetta Merlo

Business History, 2015, vol. 57, issue 6, 919-941

Abstract: From the beginning of the 1950s, how to size clothing became an issue debated within national and international organisations which were committed to the standardisation of the technical specifications of industrial products, clothing included. At the time the Gruppo Finanziario Tessile (GFT), which would later act as the industrial springboard for the Italian fashion, introduced a new system of sizes in Italy. Drawing on the company's extensive historical records, the article deals with the technical, organisational, and cultural nature of the process of standardisation of the sizing of clothing. The research provides new evidence about the emergence of a new competitor within a mature industry.

Date: 2015
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DOI: 10.1080/00076791.2014.992336

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