The mass consumption of refashioned clothes: Re-dyed kimono in post war Japan

Miki Sugiura

Business History, 2019, vol. 61, issue 1, 106-121

Abstract: Among the strategies of post-consumer textile waste management, refashioning or the makeover of used clothes, is gaining attention as value added recycling. However, refashioning business is considered as being possible only on a small scale. This article presents a case of its mass scale operation and clarifies the factors that enabled it. From the 1920s to the 1960s, re-dyeing played an indispensable role in Kyoto maintaining its central position in dyed kimono production. This study clarifies how the coordinators of re-dyeing and makeover, the shikkai, established a MTO (make to order) network, forming direct and recurrent ties with customers nationwide.

Date: 2019
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DOI: 10.1080/00076791.2018.1494730

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