The Rootes group: From growth to take-over

Tom Donnelly, Jason Begley and Clive Collis

Business History, 2021, vol. 63, issue 5, 727-752

Abstract: This article focuses on how a disparate group of firms was put together by the Rootes brothers in the late 1920s and early 1930s through a series of takeovers and mergers, catapulting the brothers from being simply car dealers to becoming major manufacturers in less than a decade. The article considers the wartime and post-war experiences of the firm, before proceeding to examine why, within a relatively short time, the firm, despite further merger activity, declined in terms of product development, investment and profitability, and was saved from extinction only by being taken over by the American firm, Chrysler.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/00076791.2019.1598974 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:bushst:v:63:y:2021:i:5:p:727-752

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FBSH20

DOI: 10.1080/00076791.2019.1598974

Access Statistics for this article

Business History is currently edited by Professor John Wilson and Professor Steven Toms

More articles in Business History from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().