 Filling a colonial void? German business strategies and development assistance in India, 1947–1974Julian Faust Business History, 2022, vol. 64, issue 9, 1684-1708 Abstract: Decolonisation after World War II posed a threat to foreign businesses, when newly independent governments sought more national control over the economy. This article analyses cases of German multinational enterprises (MNE) in India. Focusing on companies from different sectors it analyses how these MNEs dealt with risks associated with tighter regulation of the economy and economic nationalism. German corporate nationality quickly became an asset that was used to position subsidiaries in India against foreign competitors. In the following years ‘Indianisation’ strategies for management and networks of German and Indian employees added security to long-term business interests. Carefully created Indo-German nationality of the companies reduced liabilities of foreignness. Furthermore, aligning with West German development assistance helped to strengthen the position of German private companies. These findings support the existing argument for a multi-faceted view on liabilities of foreignness and their quickly changing nature. Date: 2022 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:bushst:v:64:y:2022:i:9:p:1684-1708 Ordering information: This journal article can be ordered from DOI: 10.1080/00076791.2020.1802428 Access Statistics for this article Business History is currently edited by Professor John Wilson and Professor Steven Toms More articles in Business History from Taylor & Francis Journals |
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