Preferences Regarding a Web-Based, Neighborhood-Level Intervention Program to Promote Household Energy Conservation

Gamze Dane, Jinhee Kim and Dujuan Yang

Journal of Urban Technology, 2020, vol. 27, issue 3, 75-91

Abstract: The aim of this study is to investigate people’s willingness to participate in and their preferences regarding a web-based, neighborhood-level energy conservation program. We created a hypothetical program that incorporates several intervention strategies and presented it to 715 respondents in the form of a stated choice experiment. A strong majority of participants indicated that they would be willing to join such a program. Their preferences as to how the program should be constructed reflected interest in personalized feedback, privacy protection, monetary incentives for reducing energy use, and a relatively short-term initial commitment. However, there was variation in people’s taste for such attributes. We conclude with reflections on how to design and implement a web-based intervention program and on future research possibilities.

Date: 2020
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DOI: 10.1080/10630732.2020.1756688

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