The effect of landscape colour, complexity and preference on viewing behaviour

Angela Shi-Han Huang and Yann-Jou Lin

Landscape Research, 2020, vol. 45, issue 2, 214-227

Abstract: What we comprehend and recollect in a landscape is closely related to how we look; therefore, attention to and understanding of human viewing behaviour is required. In our study, we employed eye-tracking technology as a means to understand visual perception. The objective of this study is to examine the relationships among landscape characteristics, landscape preference and viewing behaviour. A total of 45 subjects were asked to view 20 sets of photographs freely in a two-by-two display. Same landscape types were grouped together. The results indicated that higher hue variation and chroma encourages visual fixation. A strong relationship was identified between landscape preference and fixation count in mountain, aquatic and forest landscapes. People tend to have different preferences and different viewing behaviour while viewing different landscape types. It is concluded that magenta-green variation, yellow-blue colour field, and hue variation is an important factor in mountain, aquatic, and open landscapes, respectively.

Date: 2020
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DOI: 10.1080/01426397.2019.1593336

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