Public perceptions of for-profit and nonprofit affordable rental housing providers

Suzanne Leland and Dustin C. Read

Community Development, 2025, vol. 56, issue 6, 837-849

Abstract: This study uses a vignette experiment to examine public perceptions of for-profit and nonprofit affordable rental housing providers in a controlled environment. Consistent with the contract failure hypothesis, results suggest nonprofits generally are viewed more favorably than for-profits, both in terms of their perceived legitimacy to participate in the preservation of affordable rental housing and their perceived likelihood of treating affordable rental housing residents fairly. These findings offer some evidence that the framing of an affordable rental housing provider’s profit motive can have a significant impact on its ability to garner public support - support that is oftne necessary to carry out its work.

Date: 2025
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DOI: 10.1080/15575330.2024.2411734

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