EconPapers    
Economics at your fingertips  
 

Populist radical right vs populist radical right in power: signalling ideological commitment or competence?

Mattia Zulianello

South European Society and Politics, 2025, vol. 30, issue 1, 107-132

Abstract: This article investigates the communication strategies of the populist radical right (PRR) focusing on the co-existence of different actors of this party family in power. Methodologically, it carries out a content analysis of the social media posts published by Brothers of Italy (FdI) and the League, and their leaders Giorgia Meloni and Matteo Salvini, before and after the 2022 general elections. The findings suggest a blend of selective moderation and radicalisation for FdI/Meloni, in government for the first time, while the communication of the League/Salvini, with a long pedigree in national office, changed little. Most notably, they increased their emphasis on valence attributes such as reliability, reputation and achievements in office to deliver a self-constructed image of competence to voters.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13608746.2025.2477092 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:fsesxx:v:30:y:2025:i:1:p:107-132

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/fses20

DOI: 10.1080/13608746.2025.2477092

Access Statistics for this article

South European Society and Politics is currently edited by Susannah Verney

More articles in South European Society and Politics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

 
Page updated 2025-09-05
Handle: RePEc:taf:fsesxx:v:30:y:2025:i:1:p:107-132