Managing start-up – incumbent digital solution co-creation: a four-phase process for intermediation in innovative contexts

Patricia Carolina Garcia Martin, David Sjödin, Sujith Nair and Vinit Parida

Industry and Innovation, 2024, vol. 31, issue 5, 579-605

Abstract: As incumbents strive to collaborate with start-ups in the pursuit of cutting-edge digital solutions, the complexities posed by disparate partners and their innovative endeavours often lead to intricate tensions. Our research underscores the critical role of innovation intermediaries in enabling a successful digital co-creation, yet a deeper understanding of this novel and evolving context is required. Through a comprehensive study of two innovation intermediaries, five incumbent companies, and eleven start-ups, we shed light on how intermediaries can effectively mitigate the hard-to-manage tensions that emerge. Our analysis uncovers three primary tensions: incompatible digital co-creation cultures, divergent digital innovation operations, and misaligned technical capabilities. We further propose a four-phase process for innovation intermediation, including the establishment of digital co-creation foundations, catalysing digital innovation projects, orchestrating the co-creation process, and scaling the resulting outcomes.

Date: 2024
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DOI: 10.1080/13662716.2023.2189091

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