The natural life history of a lottery: the importance of large wins in the establishment and survival of a lottery

Nigel E. Turner and Peter L. Ferentzy

International Gambling Studies, 2010, vol. 10, issue 1, 19-30

Abstract: Historically, governments have often used lotteries as an alternative form of revenue generation. In this paper, we examine the life history of the Canadian Lotto 649 by examining sales figures from the lifespan of this popular lottery product. The examination of the early days of the lottery revealed the importance of large jackpots in establishing the lottery. Over time, competition and small jackpots were associated with a drop in ticket sales. An increase in the price of the tickets in 2004 resulted in a decrease in the number of tickets actually sold, an increase in the size of the jackpot and an increase in revenue. The results of this study highlight the importance of large jackpots in establishing, maintaining, and revitalising this lottery product.

Date: 2010
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/14459790903437492 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:intgms:v:10:y:2010:i:1:p:19-30

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/RIGS20

DOI: 10.1080/14459790903437492

Access Statistics for this article

International Gambling Studies is currently edited by Katie Donnelly, David Marshall, Bronwyn Stuart, Alex Blaszczynski and Jan McMillen

More articles in International Gambling Studies from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().