Comparison of telephone RDD and online panel survey modes on CPGI scores and co-morbidities

Choong-Ki Lee, Ki-Joon Back, Robert J. Williams and Sung-Sik Ahn

International Gambling Studies, 2015, vol. 15, issue 3, 435-449

Abstract: The purpose of this study was to compare the influence of two survey modes - telephone random digit dialling (RDD) and stratified sampling of an online panel - on Canadian Problem Gambling Index (CPGI) scores and co-morbidities. An identical gambling survey was administered to 4000 South Koreans selected via random dialling of cell phone numbers and to 4330 South Korean members of an online panel. The online panelists were found to have significantly higher levels of tobacco use, drug or alcohol problems and mental health problems, higher employment status and lower happiness levels. However, even when controlling for these variables, CPGI scores for the online panel were significantly higher than those for the telephone interview. This appears to be due to higher levels of pathology among online panelists combined with potentially more valid self-reports due to enhanced anonymity.

Date: 2015
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DOI: 10.1080/14459795.2015.1068353

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