The Impact of Horizontal Mergers and Acquisitions on Corporate Concentration in the U.S. Book Publishing Industry: 1989-1994

Albert Greco

Journal of Media Economics, 1999, vol. 12, issue 3, 165-180

Abstract: This article analyzes the impact horizontal mergers and acquisitions had on corporate concentration in the U.S. book publishing industry between 1989 through 1994. The book market is defined, and the principal arguments regarding the creation of a "media monopoly" in this industry are outlined. Market share and revenue data are analyzed using the Herfindahl-Hirschman Index to ascertain whether Department of Justice antitrust guidelines were violated because of these mergers and acquisitions. Other market issues related to market entry barriers, title output, and pricing are also examined.

Date: 1999
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DOI: 10.1207/s15327736me1203_1

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