Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales

Hugh J. Martin and Adam D. Rennhoff

Journal of Media Economics, 2016, vol. 29, issue 3, 108-110

Date: 2016
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DOI: 10.1080/08997764.2016.1216217

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