Why Do Chinese Universities Seek Foreign University Partners: An Investigation of the Motivating Factors Behind a Significant Area of Alliance Activity

Mike Willis

Journal of Marketing for Higher Education, 2006, vol. 16, issue 1, 115-141

Abstract: Considerable research has been undertaken into the issue of Sino foreign strategic alliances in the area of higher education, particularly since the late 1990s, when universities in China signed an increasing large number of alliance agreements with foreign universities (Willis 2000, 2005a). Although there has been considerable research regarding various aspects of these alliances, including the types of activities undertaken, and the levels of alliances formed in this sector (Hayhoe 1989, 1996; Willis 2000), there has been less evaluation of the factors which have motivated the majority of Chinese universities to actively seek suitable foreign partners for collaboration particularly in regard to the delivery of activities and programs within China. This research identifies a range of factors driving the Chinese desire to form alliances with foreign universities. These in general relate to the special and somewhat idiosyncratic role of universities as agents of social and economic change in China. To effect this change they have often sought foreign partners who are able to assist China to develop a market economy. Universities within the Chinese top 100 university system have become increasingly selective in their choice of foreign universities and are requiring far higher levels of commitment than hitherto. It is now not unusual for foreign universities to deliver degree programs in China, and not just via study abroad and distance means. Gradually, over time, Chinese universities have become more discerning, particular and careful in the selection of foreign university partners. To this end, this paper identifies three distinct phases of Chinese university selection of foreign partners, dating back to 1978. The current phase, which emerged around 2000--2001 underscores the growing desire on the part of Chinese universities to select better quality, more committed and longer-term foreign partners--partly an issue of signing agreements with fewer, but better universities than in the past when a more “scattergun” approach was utilised.

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:16:y:2006:i:1:p:115-141

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DOI: 10.1300/J050v16n01_06

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