Stressors for College Bound High School Students Based on Sex of Respondents

Gregory M. Broekemier and Kay A. Hodge

Journal of Marketing for Higher Education, 2007, vol. 18, issue 1, 34-49

Abstract: College attendance is an impending major life change for many high school students. Attendance at particular colleges or universities is also a crucial issue for marketers of higher education institutions. This study reports the results of a survey of college-bound high school seniors in the midst of the college choice process. Specific stressors are identified and significant sex differences are discussed. Higher education marketers, guidance counselors, and even parents should find these results useful in reducing perceived risk by communicating relevant information about key stressors to deciding students.

Date: 2007
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/08841240802100139 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:18:y:2007:i:1:p:34-49

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/WMHE20

DOI: 10.1080/08841240802100139

Access Statistics for this article

Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().