An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships

Sung-Un Yang, Sue Westcott Alessandri and Dennis F. Kinsey

Journal of Marketing for Higher Education, 2008, vol. 18, issue 2, 145-170

Abstract: The purpose of this research is to explore the link between reputation and relational quality in the context of student-university relationships, based on a perceptual analysis of the participants' subjective views (i.e., factor analysis with Q methodology). To this end, the researchers selected a private university located in the Northeast region of the United States as the research setting, with students of the university serving as research participants. The researchers proposed three research questions regarding the link between student-university relational quality and university reputation. The findings of this research indicate that the concepts of relational quality and reputation can be “variantly” intertwined on the basis of individual stakeholders' subjective views of their experience, interactions, and information, rather than intertwined in a linear way.

Date: 2008
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Citations: View citations in EconPapers (2)

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DOI: 10.1080/08841240802487353

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